KHW Solutions Pvt. Ltd. proudly marked its presence at Design POV 2025, India’s premier luxury design and architecture showcase, in collaboration with the renowned design firm Atrey & Associates. Held in an atmosphere of creativity, innovation, and sustainable luxury, the event brought together India’s top architects, interior designers, and brands redefining the future of design.

As a leader in synthetic thatch and eco-conscious roofing solutions, our participation at Design POV 2025 wasn’t just about visibility—it was about contributing to a dialogue on the future of sustainable architecture and material innovation.

What is Design POV 2025?

Design POV (Point of View) is more than an exhibition—it’s a curated celebration of India’s most forward-thinking voices in design. Featuring immersive installations, experimental concepts, and luxury materials, the showcase is a space where architecture, lifestyle, art, and functionality intersect.

Hosted annually, the 2025 edition focused on sustainability, craftsmanship, and cultural storytelling, making it the perfect platform for brands like KHW Solutions to showcase products that combine functionality with beauty.

Our Partnership with Atrey & Associates

The collaboration between KHW Solutions and Atrey & Associates was rooted in a shared vision: to create a space that redefines how natural textures and materials can be brought into high-end design without compromising sustainability.

Atrey & Associates, known for their balanced use of form, material, and architectural language, designed an installation that featured KHW Solutions’ signature Exotic Straw Thatch, carefully integrated to evoke an ambiance of tropical luxury and organic comfort.

Our Exotic Straw Thatch was not merely a functional material in this installation—it became a narrative element, symbolizing harmony between innovation and nature.

Why Exotic Straw Thatch? The Innovation Behind Our Product

Natural thatch has a rustic charm that architects and designers love, but it comes with limitations: weathering, frequent maintenance, fire risks, and pest issues. That’s where KHW Solutions’ Exotic Straw Thatch offers a next-generation solution.

Our product is:
• UV-resistant and weatherproof
• Fire-retardant for enhanced safety
• Low maintenance
• Environmentally friendly, as it reduces the need for harvesting natural materials
• Aesthetically versatile, mimicking organic textures while offering custom design flexibility

The use of our Exotic Straw Thatch in the Atrey & Associates installation added a visually rich, tactile element that was both innovative and timeless—something that resonated well with the Design POV audience.

Event Highlights: Visibility & Engagement

Our brand was highlighted across multiple touchpoints during the event:

• Installation Exposure: The Atrey & Associates space where our product was featured saw constant footfall from architects, developers, and media representatives.
• Brand Wall & On-Site Branding: KHW Solutions’ logo was displayed on the Design POV Brand Wall, ensuring visibility among hundreds of visitors and industry insiders.
• Networking Opportunities: We connected with a curated group of professionals—ranging from top interior designers and resort developers to hospitality consultants—who showed interest in using our product in future projects.
• Media Attention: As part of the confirmed deliverables, mentions in premium design publications such as Architectural Digest (A+D), Design Pataki, and India Today Homes will help extend our reach even further. These features are currently in the pipeline and will be shared across our digital platforms once live.

A Step Towards Design-Led Sustainability

Our participation in Design POV wasn’t just a showcase—it was a strategic alignment with the future of conscious design. The architecture and interiors industry is gradually shifting toward eco-friendly, durable materials that support both aesthetics and longevity.

By bringing our Exotic Straw Thatch product to such a prestigious platform, we’ve reinforced our belief that sustainability doesn’t need to come at the cost of luxury. In fact, the two can—and should—coexist.

What’s Next for KHW Solutions

The positive response from Design POV 2025 has reaffirmed our direction and inspired us to explore even more innovative applications for our products. Our team is working closely with designers and hospitality brands on customized installations across India and the Middle East.

Upcoming initiatives include:
• Collaborating with boutique resorts for full-scale roofing projects
• Expanding our portfolio to include more texture and color variations
• Educating the architecture community about the benefits of synthetic materials via workshops and online sessions

We also plan to release 2–3 post-event content pieces across our social media and blog to showcase behind-the-scenes moments, design highlights, and thought leadership from the event.

A Confident Step Forward

Design POV 2025 served as a meaningful milestone in our journey—not just as a supplier, but as a design collaborator. We thank Atrey & Associates for the creative synergy and Design POV for providing a platform where material innovation could be experienced and appreciated at scale.

Let’s Collaborate

Are you an architect, interior designer, or project manager looking to incorporate sustainable, visually rich roofing materials into your next project?

Let’s build something iconic together.
Contact us at 91485 84281 or info@khwsolutions.com, or connect with us on Instagram: @khwsolution

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